This is one of my favorite projects that I’ve gotten to work on at SJE Inc.! I created these values videos to celebrate the launch of our company’s new values and purpose statement. They hadn’t been updated for over a decade, so we really wanted to show that this was important and impactful for our employee owners. I was given a lot of creative liberty for this, so I decided to make these videos funny/appealing by turning our leadership team into cartoon characters! Then I used Adobe Character Animator to make the cartoons move and sync the audio with the leadership team’s voices.
My responsibilities for this project included:
- Brainstorming, idea development
- Script writing, storyboarding
- Filming with camera
- Creating characters, scenes (in Adobe Illustrator)
- Animating characters (in Adobe Character Animator)
- Editing everything together and adding motion graphics (in Adobe After Effects)
- Creating a logo to be used across digital and physical products
- Sharing online
I had so much fun working on this project. As someone who loves animation, I was thrilled to be able to learn and apply it to a position where I would never have imagined it’d be useful. Since this project, we’ve done several other videos featuring the cartoon version of our CEO Dave Thomas, who we refer to as Cartoon Dave now. Projects like this may not directly affect our bottom line, but they impact our employee owners and are a fun way for me to learn new skills. This is part of why I love my job!
Watch the series below!